Boutique Real Estate. Built on Relationships.

Real Estate That Feels Personal Again

At Real Estate House FL, every client matters. Whether you're buying, selling, or building your next chapter, we bring experience, strategy, and genuine care to every step of the process.

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Find Your Home

How We Help

Real Estate Support, Built Around You

Whether you're buying your first home, selling a property, or planning your next move, our team brings experience, strategy, and real guidance to every step.

About Real Estate House Florida

A Boutique Brokerage with a Different Approach

Real Estate House FL was built on a simple idea, real estate should feel personal. With decades of experience in the industry, Gretchen Carlson has helped many of clients navigate buying, selling, and major life transitions with clarity and confidence. But beyond transactions, her focus has always been on relationships, community, and long-term trust.

Today, that same philosophy drives a new kind of brokerage. One that supports clients at every level, while also helping agents build their own brand, grow their business, and succeed through real connections instead of chasing leads.

Because real estate isn’t just about properties, it’s about people, relationships, and the next chapter you’re stepping into.

Meet the Team

Why Choose Us

Real Estate, Done Differently

We believe real estate should be straightforward, personal, and built on trust. That’s why everything we do is focused on delivering real results while creating a better experience for every client we serve.

Decades of experience guiding buyers and sellers through every type of market.

Experience You Can Trust

A relationship-first approach that puts people ahead of transactions.

Relationships Over Deals

From first homes to luxury, relocation, and everything in between.

Support at Every Level

A team built to help clients succeed and agents grow their business.

A Stronger Real Estate Experience

Featured Properties

Homes Currently on the Market

Explore a selection of homes available across Central Florida, from everyday living to standout properties.

Latest Properties

Area Guides

Explore the Grand Strand

Discover the charm and unique qualities of the neighborhoods and cities we proudly serve. Let us help you find the perfect place to call home.

Explore the area

Start Exploring With Our Local Experts

Our interactive click map allows you to explore Central Florida's most sought-after communities with ease and clarity. Select an area to view local insights, current listings, and market highlights tailored to that area.

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Client Experiences

What Our Clients Are Saying

Our business is built on relationships, and the trust our clients place in us is what matters most. Here’s what it’s like to work with our team, from first conversations to closing day and beyond.

Read More Stories

"We found our house on the market on Halloween and within 12 hours, she had it sold."

"I just wanted to say 'Thank you, Gretchen!'"

"Everything was perfect, and the realtor helped to review the house and guide us through every detail."

"I love doing her closings, her clients are always happy, and I believe she's one of the best in the industry."

"Gretchen is awesome. We were very comfortable with Gretchen."

Our Team

The People Behind the Experience

Our team brings together experienced agents who are committed to delivering a better real estate experience. Each agent is supported, trained, and empowered to serve clients with care, knowledge, and confidence.

Meet the Team

Community & Connections

More Than Real Estate

Real estate is about more than buying and selling, it’s about the people and relationships behind every move. From client appreciation events to community gatherings, we stay connected long after the transaction is complete.

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